I’ve been a drummer for quite a while. I’ve also been into marketing (specifically internet marketing) for about a year or so. In the Drummer’s Marketing Series I want to cover some cheap (and mostly free) ways of marketing yourself or your band to the world.
If you want to be a working musician you have to do more then just be awesome at your instrument , you have to market yourself to the world around you. You have to get your name out to every person who might possibly be interested in you as a drummer (or sometimes just as a person).
I mean; you could be the best drummer in the world, have skills that match that of Pert, Sexton, and Bonham. But, none of that matters if no one hears you.
If a drummer hits a rim-shot in the woods and no one is around to hear it – did he really hit a rim-shot?
Through out this series of posts I’m going to help you understand how to market yourself as a drummer. Sure you can find this information all over the internet, in ebooks, or in your bookstore. But, I want to give you all of my collective marketing knowledge as I have applied it to my life as a drummer.
A bit of disclosure – I am not a full time drummer. I have a regular job outside of drumming. This is only because the lifestyle that I have chose does not lend itself well to a full time drummer who would be required to work late hours and spend much time away from home.
With that being said, I have still utilized many of these techniques (successfully) with my band and for the work that I do as a drummer so I hope that the statement above does not stop you from reading what I have to tell you. Make sure that you read each post all the way through and look at the bottom for any “homework assignments”. If you have a question about any of the drummer marketing techniques I describe make sure to ask your question in the comments so that everyone can share in the answer.
I suggest that if you haven’t already, you sign up on my RSS feed by clicking here – this will allow you to have posts from this blog sent directly to your email.
For a first optional homework assignment I would like you to share this link with all of your drumming friends whether it be offline or online. The more people that read this, the more drummers will know how to market themselves and the more good questions we will see in the comments.
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Thanks for the info—it’s much appreciated.
JC